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VinGroup Corporate Website

Client
Vingroup
Project
Corporate website · 2019
Role
UX consulting, art direction, design lead
Vingroup corporate website on laptop and mobile
Corporate website, 2019
01

Brief

The project began with a one-line brief in an email: “Make the Vingroup website more modern.”

02

Understand the problem

Vingroup works across many industries. Before any design, I mapped where the group stands, with a focus on its three major sectors.

  • SectorTechnology & Industry
  • SectorInfrastructure
  • SectorGreen Energy
03

Creative solution

I proposed a design style, animation and interaction that match the group’s scale and standing, and that would stay useful for years to come. The current website still runs on the system designed in 2019.

04

Execution

Selected screens from vingroup.net.

  1. VinGroup Corporate Website — Home and inner pages
    Home and inner pages
  2. VinGroup Corporate Website — Desktop and mobile
    Desktop and mobile
  3. VinGroup Corporate Website — Home page, full length
    Home page, full length