01
Brief
A website for a Korean fund manager, covering both its onshore and offshore funds.
Investors needed to find the figures and investment data for each KIM fund quickly.
02
Understand the problem
I set out to understand KIM’s position, products and core strengths, and where it stands against the other funds in Vietnam.
- Fund typesOnshore · Offshore
- Primary readerInvestors
03
Creative solution
Key figures up front
I started from the investor’s point of view. Each fund opens with a summary of its key indicators and figures.
One modular template for every fund
From KIM’s product range, I proposed a modular page structure that holds up over time and works for any of KIM’s fund products.
